Our long standing relationship with Footpatrol continued as we teamed up with the Soho based Sneaker institution on their latest project, with adidas.
The adidas Consortium World Tour stopped off at London, with the German brand looking to Footpatrol to put their touch on the highly regarded Running Cushion 93. With the shoe originally released in the mid nineties [as the name suggests] with accompanying graphic-heavy advertising materials, we wanted to bring through these graphic influences through the assets we created.
Looking to tease the project through Instagram, we utilised the maximum screen real estate as we shot a series of three Instagram videos which focused on anamorphic painting techniques. The method of anamorphic painting is one that creates a distorted graphic from every angle but one, creating an impressive effect that translated well across video. We highlighted key visuals, such as brand logos and release information through each of the anamorphic paintings. This trip of Instagram videos were rolled out the week leading up to the shoe’s release and were received extremely well.
Following the video element of the project, we shot a series of press images that carried through similar anamorphic painting techniques, in such a way that better utilised the controlled environment as well as highlighting key detailing of the shoe. These images were picked up by key press; Hypebeast, High Snobiety and Complex, as well as Global adidas Consortium accounts.
*Scroll down for the teaser videos