Breaks Agency

ASOS White x Saucony

Launch Campaign Assets

This summer, ASOS White collaborated with classic American sports shoe brand Saucony, with two iterations of the brands much championed Shadow 5000, which ASOS chose to overrun with glitter.

ASOS White is ASOS’s in-house premium womenswear line and to launch the product, approached us to create a set of assets that translated the premium nature of the collaboration.

Across a series of stills and video we shot the product against flat backdrops (glitter and black) to create a truly striking set of visuals to sit across Asos White and Saucony’s channels, which utilising our ability to create made-for-Instagram portrait rotation moving image content, which makes best use of the customers phones screen real-estate.

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ASOS White x Saucony

Launch Campaign Assets

This summer, ASOS White collaborated with classic American sports shoe brand Saucony, with two iterations of the brands much championed Shadow 5000, which ASOS chose to overrun with glitter.

ASOS White is ASOS’s in-house premium womenswear line and to launch the product, approached us to create a set of assets that translated the premium nature of the collaboration.

Across a series of stills and video we shot the product against flat backdrops (glitter and black) to create a truly striking set of visuals to sit across Asos White and Saucony’s channels, which utilising our ability to create made-for-Instagram portrait rotation moving image content, which makes best use of the customers phones screen real-estate.