Converse came together with Hiroshi Fujiwara’s Fragment Design to release the ‘Tuxedo’ pack. The pack, comprising of four colour ways, saw the classic Chuck Taylor silhouette feature additional design features inclusive of stitching and premium twill.
To coincide with the global release Converse approached us to design a retail install that used Footpatrol’s space effectively, whilst including Converse global creative aesthetic.
We incorporated multiple screens in the window, as well as a large screen built into the main plinth both of which included glitchy assets showcasing the product, created in house. Plinths in the window and shop floor were steel framework wrapped with a cloudy white plastic, allowing fluorescent light to pass through.
The install proved to be a success, with customers commenting on it’s appearance, and the product selling out in store.