Continuing our work with Converse’s top-tier collaborative releases, we were tasked with creating a retail installation and social media asset pack that was in line with Undefeated’s creative guidelines.
To tease the release, we covered up Footpatrol’s window with contra-vision, creating excitement ahead of it’s online reveal in the press. Once the product was unveiled we removed the vinyl, giving customers a look at the product ahead of its release.
In addition to this we created a social media asset pack for Footpatrol that featured the product in an environment consistent with the window installation. Undefeated have a strong military theme throughout their product so staying true to this, but making it unique to the product, was critical.