To accompany the in-store purchase of the limited edition Converse x Footpatrol One Stars, we created a zine to help bring the story of the Jewels of Soho to life.
Within it was information about each of the Jewels (Frith Street Tattoo, Famous Soho tailor Jac Hui, Reckless Records, Bar Bruno and Dukes Cupboard), context about the collaboration from Footpatrol brand director John Brotherhood and foreword on Soho’s place in London’s beating cultural heart by fashion writer Calum Gordon.
The zine was printed on recycled paper and each one was hand bagged and individually hand numbered, with no two the same. Along with that, customers also got a special tote back, specifically sized to fit the shoe boxes in.
You can find more info on the project here.