Mid last year, Footpatrol collaborated with Converse on a very special version of a One Star – this was to be the first with a ‘Jewel’ One Star on the side, rather than the fabric of previous. This represented five Jewels of Soho, key mainstays and friends located in Footpatrol’s Berwick Street vicinity. To represent that, we shot a campaign focusing on these five Jewels, as well as Footpatrol itself.
These friends of Footpatrol were; Reckless records, who have been located on Berwick Street since 1984, is the longest standing record store on the stretch of Soho known as ‘The Golden Mile’.
Bar Bruno. A true Soho institution. With wood panelled booths and rich green leather upholstery, it’s the kind of place that journalists, artists and streetwear kids come together for some brief respite from the buzz of Soho outside.
We featured Frith Street Tattoo, the infamous tattoo shop that doesn’t like to rely on on gimmicks or buy into trends. With its secluded basement setting it’s a place to seek out pleasures rather than be handed them on a platter.
We caught up with Duke’s Cupboard, the market stall turned bricks and mortar vintage clothing outlet, specialising in those hard-to-find hype pieces from yesteryear.
And finally, Jac Hui – a master-tailor capable of just about anything when it comes to garment reconfiguration, located directly across from the Footpatrol office.
This was distributed across Footpatrol and Converse’s Social media, website, a zine we created and as PR material.