Breaks Agency

CONVERSE

JD Sports Retail Assets

We were approached by Converse to conceptualise¬†a series of images that were to be rolled out across nationwide locations of JD Sports, which is the UK’s largest sports retailer .

It was important to strike a balance between the requirements of both Converse and JD Sports as we looked to produce a large toolkit of deliverables that included both stills and moving image.

We focused the campaign around the notion of movement, looking to highlight the interaction with the product across a series of flat backdrops, emphasising and highlighting a city environment.

The campaign featured across JD Sports stores nationwide and was notably featured at their Oxford St flagship where the video content was used on their street-facing ‘super media wall’.

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CONVERSE

JD Sports Retail Assets

We were approached by Converse to conceptualise¬†a series of images that were to be rolled out across nationwide locations of JD Sports, which is the UK’s largest sports retailer .

It was important to strike a balance between the requirements of both Converse and JD Sports as we looked to produce a large toolkit of deliverables that included both stills and moving image.

We focused the campaign around the notion of movement, looking to highlight the interaction with the product across a series of flat backdrops, emphasising and highlighting a city environment.

The campaign featured across JD Sports stores nationwide and was notably featured at their Oxford St flagship where the video content was used on their street-facing ‘super media wall’.