For Summer ’17 Footpatrol tap into the home & lifestyle division, partnering up with Tokyo based fragrance label retaW with a collection curated for sneaker-heads alike.
Founded in 2009 by the godfather of Japanese cool Hiroshi Fujiwara, retaW is dedicated in creating unique fragrance blends that embody a lifestyle wrapped into a scent. The collaboration title was taken from the infamous rain cloud that looms over London throughout the year. Beyond its gloomy exterior is a break of light – a juxtaposition of atmospheres.
Comprised of three items – fragrance tag, sneaker liquid and a fragrance candle. Footpatrol have also added sneaker liquid to the collection which will aid eliminating odours from your footwear. The final piece in the collection, the candle, is carefully crafted from a blend of fragrance oils designed to infuse your surroundings with the most captivating scents.
To launch the collection, Breaks shot a range of still life images on a specially built set, using a high-gloss approach to perfect capture the premium nature of this Japanese made product.