Creative and production by Breaks _ @breaksagency
Built by Formd Creative _ @formd_
Flowers by Fluoresse _ @fluoresse___

Aime Leon Dore 997

Partnering with a high-profile New York menswear brand on their first European activation.

Aime Leon Dore 997
Aime Leon Dore 997
Aime Leon Dore 997
Aime Leon Dore 997
Aime Leon Dore 997
Aime Leon Dore 997
Aime Leon Dore 997

To launch their first UK collaboration with New Balance, we worked with high-profile menswear brand Aimé Leon Dore to execute an in-store flower stand at END. Clothing, Soho.

Evoking design cues from the high profile menswear brand’s New York flagship store, we also delivered a live floristry experience for customers as part of the activation, distributing custom Aimé Leon Dore x New Balance bouquets to delighted customers.

"Breaks were on the brand’s radar for a number of years before partnering on our first activation. We knew alignment would be strong from early conversation – discussing initial ideas to full execution and achieving record-breaking results."
_
Ed Barrow, Head of Global Sales, Aimé Leon Dore

Creative and production by Breaks _ @breaksagency
Built by Formd Creative _ @formd_
Flowers by Fluoresse _ @fluoresse___

Aime Leon Dore 997