Launching their Dubai concept store in the largest mall in the world, Jordan sought a digital means to match their physical footprint. Raffles have long been a cornerstone of sneaker culture but with them they’ve brought an unfair resale market and consumer mistrust. Creating a digital platform to connect genuine brand fans with the product they love, we worked with Jordan to offer efficient, secure, and fair raffles - uniting the in-store experience and high-heat product with a reliable high-tech solution.

Evening out the playing field and taking this time-consuming process out of the hands of retailers, our software, The Draw, is a secure and scalable platform. Insightful and efficient, it facilitates in-store sneaker raffles for high-profile releases and generates invaluable consumer insight for brands.

Created by Breaks, The Draw is a digital sneaker raffle platform for brands and retailers across the globe. Secure and scalable, it’s tried and tested, enabling secure, efficient and user-friendly raffles – from entry right through to collection.