Created by Breaks, The Draw is a digital sneaker raffle platform for brands and retailers across the globe. Secure and scalable, it’s tried and tested, enabling secure, efficient and user-friendly raffles – from entry right through to collection.

'THE DRAW' at The Dubai Mall

Launching a raffle platform for exclusive Jordan releases.

Launching their Dubai concept store in the largest mall in the world, Jordan sought a digital means to match their physical footprint. Raffles have long been a cornerstone of sneaker culture but with them they’ve brought an unfair resale market and consumer mistrust. Creating a digital platform to connect genuine brand fans with the product they love, we worked with Jordan to offer efficient, secure, and fair raffles - uniting the in-store experience and high-heat product with a reliable high-tech solution.

Evening out the playing field and taking this time-consuming process out of the hands of retailers, our software, The Draw, is a secure and scalable platform. Insightful and efficient, it facilitates in-store sneaker raffles for high-profile releases and generates invaluable consumer insight for brands.

'THE DRAW' at The Dubai Mall
'THE DRAW' at The Dubai Mall
'THE DRAW' at The Dubai Mall
'THE DRAW' at The Dubai Mall
'THE DRAW' at The Dubai Mall

Created by Breaks, The Draw is a digital sneaker raffle platform for brands and retailers across the globe. Secure and scalable, it’s tried and tested, enabling secure, efficient and user-friendly raffles – from entry right through to collection.

'THE DRAW' at The Dubai Mall