Air Force 1 Shadow

Nike

In 2019, for the launch of their Air For 1 Shadow shoe, Nike wanted to highlight women in Europe & Africa who had either found or fostered a community through dance.

For this, we shot a campaign that featured three amazing dancers, from different corners of Europe and Africa, shot in three counties over three weeks.

This went live across all Nike channels in Europe and Africa, helping launching their AF1 Shadow shoe range.