When we first began discussing this launch internally, the overwhelming sentiment was to ensure the supporting activation surpassed anything we had created previously – something I genuinely believe has been achieved in this instance. Breaks were able to successfully integrate state of the art technology alongside the voices of authentic individuals that truly resonate with the Sneaker Obsessed consumer.
Breaks showcased genuine agency partnership. Throughout the process it was clear they shared our passion for both the product itself and the need for truly elevated storytelling – the latter being fundamental to ensure a fitting celebration for size? in their 20th year.