All For 1: A Community of Movement

Nike

Our second Air Force 1 shadow project saw us back in London for the Serious About Street Dance competition as dancers from Johannesburg, Istanbul, and cities across Europe came together to unite as 1 community.

Inspired by the women around the world acting as positive forces in their community and uplifting generations to come, the second leg of our Air Force 1 Shadow project saw us back in London for the Serious About Street Dance competition, as dancers from Europe and Africa came together to unite as one community.

We shot this film leading up to and during the competition – it subsequently went live across Nike's global video channels and at the time of writing has been watched over 1.5 million times.

Directed by Fiona Burgess
Production by Breaks & Alibi
Stills by Ayshe Zaifoglu
Edited by Michele Difrancesco
Colour grade: Tim Smith at Cheat