The Dia is the little black dress of trainers for woman, goes with anything and is incredibly versatile. Versatile, like, say, Ella Eyre - the multi hyphenate singer, dancer, fitness nut, presenter, you name it.
Ella then is the perfect embodiment of the Dia, it looks good with anything and she makes everything she does look good.
Moving image and stills campaign for Nike for the launch of the Dia, with applications from social to in-store POS.
Production: Crowns & Owls
Stills & AV: Crowns & Owls
Stylist: Daisy Deane