Air Max 90 'New Species'


A sneaker inspired by night vision technology, we launched the Nike Air Max 90 'New Species' for sportswear retailer size? with a campaign referencing the covert technologies used in the identification of ‘new species’.


Creative – Breaks Production – Breaks Photography – Oskar Proctor Styling – Ignacio De Tiedra Set Design – Louis Gibson

It’s always a pleasure to work with the Breaks team. From ideation, creative and execution the team always deliver in new and innovative ways.

- Daniel Barry, Nike Sportswear Brand Director: EMEA