Celebrated chef and owner of Salon restaurant in Brixton – Nicholas Balfe – approached us this year to work on what was to become their latest venture: an all-day bar and dining space on Blenheim Grove, Peckham.
Named Levan, the restaurant takes inspiration from the Paradise Garage godfather and biodynamic, low-intervention wines from the Jura region. We were tasked with creating a rigorous brand identity which translated across social and digital, the restaurant interior, uniforms and print stationary.
These inspirations were a joy to work with, providing a rich heritage of design to explore. Firstly, we worked with typographists on the logo after trips around London’s wine shops and bars to see how we could utilise the Jura influence.
We also thought about how to integrate the New York club scene of the late 1970s and 1980s. We looked at icons of the era for ideas and were immediately struck by the building at 84 King Street. The facade has an imposing kind of utility; and a kindred symmetry with the style of the vacant lot in SE15.