To launch the highly anticipated Nike Air Max 720, we worked with Nike and size? to deliver a standout campaign to be used across digital, social and retail.
Collaborating with avant-garde high-fashion photographer Valentin Herfray and animation studio Sixnfive, we warped perspectives to showcase the largest visible air unit in Air Max history.
Through bold campaign imagery we demonstrated that ‘size? matters’, and set the tone for how this unprecedented silhouette should be styled.